Do I need to communicate the features and benefits of my products more effectively?” (For example - you can virtually break items apart to see what’s inside, and explain the features and benefits of the technology or product.)įigure out your vision and objectives first before diving into the technical aspects of AR. “If I’m a retailer, am I trying to drive more sales? Do I need to enable customers to see my products better? Or perhaps it’s education. That’s the first question you should ask yourself, says Rupert Deans, CEO of Plattar, a cloud-based platform that enables brands, publishers, and agencies to create, manage, and distribute AR content. “What am I trying to achieve for my business?”

You’ll also find examples of interesting AR apps, so you can see what other retailers are doing and draw inspiration from what’s happening in the market. This resource sheds light on the factors and steps that you should think about when implementing augmented reality. If you’re intrigued, and you’re considering creating an AR app for your ecommerce business, keep reading. Custom social media filters that superimpose special effects on smartphone pictures and videos (particularly selfies) are a good example of this. In some cases, augmented reality can be used to generate buzz or promote a company or product. It’s not just about showcasing products, though. AR allows people to see how an object would appear in their environment, without it having to be there physically.įor instance, a homeware retailer can use AR to show an online customer how a couch or table would look like in their living room. It enables computer-generated objects to coexist in the physical world with the help of mobile or web applications. This is where augmented reality comes in.Īugmented reality - AR for short - is one of the most important trends in the ecommerce realm. Sure, some ecommerce sites are addressing this issue by offering free shipping or free trials, but these things take time and fail to convert consumers who want instant gratification. Many consumers still want to examine products more carefully before buying them, and for these shoppers, looking at photos on a website won’t do the trick. This story may be fictitious, but these types of situations happen all the time. She clicks the close button and leaves your site… possibly for good. She can’t picture herself wearing it, so she decides to postpone the purchase. She finds something she likes, adds it to her shopping cart, and is on the verge of clicking the “checkout” button when she decides she doesn’t want to buy the item after all. Imagine you have a customer - let’s call her Jane - and she’s on your website, looking at all your great products.

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